The Internet and Marketing

-
This presentation by David Gillespie is brilliant..... http://www.slideshare.net/DavidGillespie/digital-strangelove-or-how-i-learned-to-stop-worrying-and-love-the-internet

I love a couple quotes.... "Data is the bank. Meaning is the currency. Intent drives data + meaning."

It took me a few times through to understand what he is saying. Lots of great info on people I should read up on more like Clay Shirky, Faris Yakob, and Marshall Mcluan (read him 30 years ago - don't think I understood most of it then).

Would enjoy if you post your comments.

Regards,
Mike

Comments

Mr. Roach, Jr. said…
That really is a strong message. It's not about CONTENT, it's about INTENT. I've been pushing that thought to my clients for years. Intent will capture attention, while content is everywhere and diluted. Can you reach the right audience w/a message that is intended for yourself? That's captivating....that's One for All!

Thanks for bringing this gem to my attention.

JR
Oct 28, 2009, 10:39:00 AM
Sojka's Call said…
"Consumption and conversation are now hand-in-hand" was another statement that caught my eye and dovetails with what you are saying.

How do we support people expressing themselves with our product? That is the question I am going to try to ask myself when developing a product or service.

An example of something that is seemingly beyond this concept but illustrates this perfectly is alternative power. A friend of mine told me about how she and her husband had installed solar, a wood-burning water boiler, and bought an electric car not because it economically made sense - but, because it defined who they were and made them feel good about how they lived. The consumption of those products and their conversation about it were one.
Oct 28, 2009, 12:57:00 PM
Post a Comment

Popular posts from this blog

Best of this, Best of that, Does anyone give a shit? (Best of 2017) (Worst of the Year?)

-
Image
SojkasCall Best Stuff of 2017 This is the 2017 roundup of best in entertainment, food, travel and whatever I did this year.  this is probably best consumed when stoned or in a weird mood.  If you just watched Jeopardy or the nightly news, then it will not make sense.  So, if you find yourself saying WTF, just tilt your head 5 degrees to the right and it will all make sense.  I promise! I might throw in a worst of this or that somewhere too - some people like that as well and I certainly have a cynical side that should be kept in check.   Let's start with music videos.  Personally, I found this one of the most disappointing years for music vids in recent memory.  The predominance of interactive make-your-own was not my thing.  I like to be entertained with ideas, music, and visuals that are on the edge and not seen before.  So, the list below was put together after much curation and thought and watching lots of stupid ones.   Best Videos Funniest This is where theater of
Click here to read more »

Religion, Science and Spirit

-
Could it be that the problems we face have nothing to do with Obama and that he is only the current example of what we see as something wrong? Since whoever is President is the leader and example of our society in the US, I posit that when the system is malfunctioning then the public leader of the system will look like he/she is malfunctioning. It does not matter if it is W, Obama, Newt, Hillary, or whoever. We need to change our view of what is real. That means looking a lot deeper than most of us are willing to look. It is so much easier to blame everything on a scapegoat. Just host another one up on the cross. That will fix everything. Then we can remain arrogant and self-righteous and feel good we did something (just remember to wash your hands). So, vote for whoever is not in power and things will all be better. Right - and I have some "land" in Florida for sale........... This article by David Korten called Religion, Science, and Spirit: A Sacred Story for Our Time is
Click here to read more »